11/10/2023 0 Comments Link advertising![]() The Mountain View-based company said it is introducing this new transparency center so customers can know more about unknown brands and check if they have been verified by Google. Given that billions of people use Google’s platforms, this number doesn’t seem that impressive. Google said that, after the launch, 20% of the 70 million visits to the My Ad Center page were to adjust ad preferences. It just won’t be based on your preferences and search data. ![]() It’s important to remember that this doesn’t mean you won’t see any ads. Users can tweak these settings by removing topics or brands or turning off personalized ads entirely. Notably, Google launched the My Ad Center hub last year, which lets users see information about ad topics, brands and the recent ads they saw across Search, YouTube and Discover. The Center is starting to roll out today and will be available to all users over the coming weeks. Users can like or block the ad or even report it for violation of Google ad policies if those ads show dangerous products or inappropriate content, for instance. This new transparency center - which is accessible directly via this link and through the My Ad Center page - will let you search for ads from a brand, in what region those ads were shown and the time they last ran a campaign, along with the format. Google is launching a new ad transparency center that will let users search for verified advertisers and their campaigns across all of the company’s platforms, including Search, Display and YouTube.
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